Description
Man Ray (1890-1976)
Électricité
The complete portfolio, 1931, comprising 10 photogravures after Rayographs, each signed (in the negative), each individually hinged to a sheet of Rives wove paper, stamp numbered from the edition of 500 on the justification sheet which also serves as the card wrappers, together with the title and text pages in French, in the original card wrappers, commissioned by La Compagnie Parisienne de Distribution d'Electricité, Paris, each image circa 260 x 206mm (10 1/4 x 8 1/8in) (folio) (10)
Man Ray brought together art and industry through commissions during the thirties, advancing the use of avant-garde photography to catch the eye of the consumer. The present portfolio is one of the most acclaimed works in his oeuvre, recognised as one of the finest examples of early advertising photography. Commissioned by la Compagnie Parisienne de Distribution (CPDE), the artist used new domestic electric appliances to show how electricity, an invisible force, could fuel modern culture both visually and viscerally. The final portfolio was intended to be distributed by CPDE to its top managers and clients.
Description
Man Ray (1890-1976)
Électricité
The complete portfolio, 1931, comprising 10 photogravures after Rayographs, each signed (in the negative), each individually hinged to a sheet of Rives wove paper, stamp numbered from the edition of 500 on the justification sheet which also serves as the card wrappers, together with the title and text pages in French, in the original card wrappers, commissioned by La Compagnie Parisienne de Distribution d'Electricité, Paris, each image circa 260 x 206mm (10 1/4 x 8 1/8in) (folio) (10)
Man Ray brought together art and industry through commissions during the thirties, advancing the use of avant-garde photography to catch the eye of the consumer. The present portfolio is one of the most acclaimed works in his oeuvre, recognised as one of the finest examples of early advertising photography. Commissioned by la Compagnie Parisienne de Distribution (CPDE), the artist used new domestic electric appliances to show how electricity, an invisible force, could fuel modern culture both visually and viscerally. The final portfolio was intended to be distributed by CPDE to its top managers and clients.